HISP 323 Heritage Tourism

Fall Semester 2013

                                                                                                  Mr. Stanton

TR 2pm-2:50pm

Combs Hall, 112


Heritage Tourism defines the modern market-centered approach to Historic Preservation. This seminar explores the larger issues that surround the evolving concepts of tourism—from the 19th century view embodied in Charles M. Doughty’s Travels in Arabia Deserta to heritage corridors and theme parks. Implicit in “heritage tourism” is the experience of interactions with people different than ourselves, not for their heroic qualities, but for their knowledge, values and aesthetic shared among the people of a community or culture and embodied in their artifacts.  The personal automobile and the democratization of leisure time transformed the tourist experience from an idle of the wealthy, to a passion of the working classes. As a multi-disciplinary study, Historic Preservation has staked its reputation with the public on the authenticity of its results. This seminar seeks to explore the formulas for presenting and representing heritage in an authentic experience to the public as crucial to our role as mediators between the objects of the past and the recreation industry that seeks to employ heritage as a tourism engine.



(1)  Distinguish heritage tourism as a distinct and evolved form of travel-based learning and cultural representation.

(2)  Distribute actors, zones of activity, and motives for the participation in heritage tourism based upon their anticipated rewards.

(3)  Recognize the distinct frames of analysis of tourism, including ethnographic, administrative, economic, cultural, and historical.

(4)  Analyze how heritage tourism works at the both in the United States and internationally.

This class is a seminar. Our discussion will flourish through your preparation for the topics of each class meeting.  Please come to class having read the assigned material and with your questions or opinions and evidence assembled for our topics.  The quantity of information on the subjects of heritage and tourism is simply staggering. Please feel empowered to bring in your other readings and suggestions for readings, analysis, or web sites that you have found in your class preparation.





Gaylene Carpenter, Doug Blandy. Arts and Cultural Programming: A Leisure Perspective. Human Kinetics: Champaign, Illinois, 2008.

Eko Nursanty. Architecture and Tourism: Identify Trends and Elaborate Their Profitability. 2012.

Marguerite Shaffer. See America First: Tourism and National Identity 1880-1940.Smithsonian Books, 2001.


In addition we will use the articles and books available through the Simpson library of  journal subscriptions of JSTOR and Project Muse. For example, Occasionally required readings will be available through the course webpage in the folder “Required Readings.”  The required reading is only a starting point for discussion. Students are encouraged to bring other resources from their reading and experience into the class discussion.



The student is responsible for all required readings and discussion materials.  Any handouts in class with the exception of discussion summaries should be considered materials that will be tested.  Tests allow the display of your knowledge concerning basic terms, concepts or significant examples from in-class discussions, films, or required readings.  There will be two tests: Test 1, Wednesday October 9th and the Final Examination, Wednesday, December 11th 3:30-6:00 pm



In class assignments

      The most important assignment in class is come prepared to participate.

Out of class Assignments

Two writing assignments are required for the course.  One is a short analysis of a historic attraction explaining the narrative, frame, and valuation through exhibition of a tourist heritage attraction.  The second paper is a description with discussion of the political, social, economic, and administrative development of one of the 49 NPS Heritage Areas.  Assignment one is due Wednesday October 9th at the beginning of class. Assignment two is due on Dec 4th before sundown. Early papers always accepted.  I Honor the Code and insist that all written work include the Honor Pledge and be signed.


In an effort to be open about the scoring of writing projects so that we are all clear about how a grade is achieved the following comments are provided:

Grades have two parts, (1) an evaluation of the content and the considerable intellectual effort that goes into the creation of a student project, and (2) the skill with which this material is integrated into a coherent thoughtful presentation that reflects student control of the subject.  Letter grade descriptions and quality point conversions are taken from the Academic Catalog.  This and the Dictionary of Academic Regulations should be consulted for further explanation of these and all other grading details and other academic regulations.

The Office of Disability Services has been designated by the University as the primary office to guide, counsel, and assist students with disabilities.  If you receive services through that office and require accommodations for this class, please make an appointment with me as soon as possible to discuss your approved accommodation needs.  Bring your accommodation letter with you to the appointment. I will hold any information you share with me in the strictest confidence unless you give me permission to do otherwise.

If you need accommodations, (note taking assistance, extended time for tests, etc.), I would be happy to refer you to the Office of Disability Services. They will require appropriate documentation of a disability.  Their phone number is 540-654-1266.


Please note: No passing grade can be achieved in this course without completion of all examinations and out-of-class graded assignments.  Your final grade will be based on the following scores—in-class participation, 20%; Test one 15%; Project One 15%; Project Two 15%; Final Examination 15%. The Out-of-Class Assignments will be marked down by ten (10 points) for each day later than the beginning of class on the date due.


Monday-Wednesday-Friday noon.                     Tuesday and Thursday 9 a.m.

OFFICE Combs 133         Phone: 654-1313               e-mail:

I will be in my office for set office hours (that is, I’ll be there and you can drop in whether you have an appointment or not) every weekday, as noted above.  If I must attend a meeting with a faculty committee during one of those periods, I will announce this in class.  I will also be in the office at many other hours (including some evening hours each week). I am happy to make an appointment to see you at some specific time that suits your needs.


This class schedule tells you how we will proceed with our discussion of Heritage Tourism.  I reserve the right to alter the topic of any lecture, but the day on which tests, papers and books are scheduled will not be changed.

Monday 26 August 2013

On the road to Heritage Tourism, what is Heritage and what is Tourism?

Wednesday 28 August 2013

Conceptualizing Cultural Tourism

Required Readings: Nelson H. H. Graburn. “Tourism: The Sacred Journey.” Reserve

Friday 30 August 2013

Heritage as a new mode of cultural production

Required Reading: Barbara Kirshenblatt-Gimblett, “Theorizing Heritage.” JSTOR []

Monday 2 September 2013

Sustainability and Heritage Tourism

John. C. Confer,  Deborah L. Kerstetter. “Past Perfect: Explorations of Heritage Tourism” Parks & Recreation, Feb, 2000. Reserve

The Festival Life Cycle and Tourism Strategies: The Case of the Cowboy Poetry Gathering. Festival and Event Tourism 2 (1994): 85-94. Reserve

Wednesday 4 September 2013

How Tourism Works, Attractions and Destinations: Short version

Friday 6 September 2013

Understanding the frames of analysis of heritage tourism

Required Reading: Smith, Laurajane. Uses of Heritage. London, New York

Taylor & Francis Routledge, 2006. Chapter One. Reserve

Monday 9 September 2013

A historical introduction to tourism in the United States

Required Reading See America First, Pp. 1—6.

Wednesday 11 September 2013

National transportation: Making Tourism National

Required Reading See America First, Pp. 7—92.

Friday 13 September 2013

National Parks as Destinations: The Contradictory mandate of the Organic Act 1916

Required Reading See America First, Pp. 93—129.

Monday 16 September 2013

Automobility and Democracy of Touring

Required Reading See America First, Pp. 132—168.

Wednesday 18 September 2013

Government Sponsored Tourism—See America First

Required Reading See America First, Pp. 169—220.

Friday 20 September 2013

The Invention of Tradition

Required Reading: Arts and Cultural Programming, Pp. 187—189.

Royal Berglee, Recreated Heritage Villages of the Midwest. Southeastern Geographer, 46(1) 2006: 121-138. Reserve

Monday 23 September 2013

Exchange Systems in Heritage Tourism

Required Readings:  Deidre Evans-Pritchard, “The Portal Case: Authenticity, Tourism, Traditions, and the Law.” Journal of American Folklore 100:397 (Jul-Sep 1987) 287-296. (JSTOR)

Wednesday 25 September 2013

Intangible Heritage and Its Management

Required Reading: Arts and Cultural Programming, Pp. 4—13; 159—182

Friday 27 September 2013

A Leisure Perspective

Required Reading: Arts and Cultural Programming, Pp. 24—22.

National Heritage Fellowship Concert at the George Washington University’s Lisner Auditorium. Program begins at 8:00pm[]

Monday 30 September 2013

Planning Programming of Cultural Events

Required Reading: Arts and Cultural Programming, Pp. 37—77; 130—135

Richard Kurin, “Why We Do the Festival” Smithsonian Folklife Festival; Culture of, By, and For the People. Chapter 4. Reserve

Wednesday 2 October 2013

Architectural Tourism: The Discourse of Critical Analysis

Required Reading: Architecture and Tourism, Pp. 1—9.

Friday 4 October 2013

Branding in Tourism and Architectural Frames.

Required Reading: Architecture and Tourism, Pp. 36—39.

Monday 7 October 2013

The Business of Tourism: Guest discussant, Dr. Daniel Hubbard.

Wednesday 9 October 2013

Midterm examination

Friday 11 October 2013

Marketing Heritage Tourism

Required Reading: Architecture and Tourism, Pp. 80—85.

Assignment #1 Due


Wednesday 16 October 2013

Heritage Tourism and the Historic Preservation movement

Required Readings:  Cheryl Hargrove, “ Heritage Tourism. CRM 1 (2002): Pp. 10-11. Reserve

Peter H. Brink, “Heritage Tourism in the U.S.A.: Grassroots Efforts to Combine Preservation and Tourism.” APT Bulletin, 29(3-4) 1998, 59-63. (JSTOR)

Friday 18 October 2013

From Stewardship to Sales: Historic Preservation to Heritage Services

Christopher Koziol. “Historic Preservation Ideology: A Critical Mapping of Contemporary

Heritage Policy Discourse.” Preservation Education & Research Vol 1 (2008): 41-50. Reserve

Monday 21 October 2013

Tracking the Money: Selling the National Park Service

Money Generation Model, Version 2 []

The Logic Model []

Wednesday 23 October 2013

Making the case for a National Park

Guest Discussant Lucy Lawless, Superintendent, Fredericksburg & Spotsylvania National Military Park.

Reference: []

Friday 25 October 2013

Fieldtrip: Ferry Farm and the virtual heritage tour. David Muraca discusses and demonstrates vivifying the past with virtual realities.

Monday 28 October 2013

The Heritage Area concept: Paul M. Bray. “The National Heritage Areas Phenomenon–Where it is Coming From.” (Reserve)

Wednesday 30 October 2013

The National Trust and Heritage Tourism

“Five Principles for Successful and Sustainable Cultural Heritage Tourism”

Friday 1 November 2013

Partnerships: The revised language of performance

Reading: Partnerships [];  Francie Ostrower “The Potentials and Pitfalls of Partnering” (Reserve)

Monday 4 November 2013

What are National Heritage Areas?

Reading: NHA 101 and related material []

Wednesday 6 November 2013

On Becoming a National Heritage Area I

Reading: []

Friday 8 November 2013

On Becoming a National Heritage Area II

Reading: [] Read the appendixes

Monday 11 November 2013

The Alliance of National Heritage Areas: What do they do; why they are important?

Reading: [

Wednesday 13 November 2013

Opportunities and Challenges of the NHA program.

Read: []; “A More Systematic Process for Establishing National Heritage Areas and Actions to Improve Their Accountability Are Needed” []

Friday 15 November 2013

Legislation to revise and reauthorize the NHA progam

Read []

Monday 18 November 2013

Wrap Up on the National Heritage Areas program

Read: Charting a Future for National Heritage Areas. June 2006 []

Wednesday 20 November 2013

Alternatives, or on the way, to Federal Heritage Areas: State Sponsored Heritage Tourism

Reading: The Crooked Road: Virginia’s Music Heritage Trail


Friday 22 November 2013

Presentation and Management of Heritage Assets

Reading: Tourism at World Heritage Cultural Sites: The Site Manager’s Hand Book (1993)

Monday 26 November 2013

Heritage Tourism and Geo-Tourism


Thanksgiving Break

Monday 2 December 2013

Is Heritage Tourism Sustainable in the United States?

Wednesday 4 December 2013

Stewarding the Future

Required Reading: Daniel J Cohen, “The Future of Preserving the Past” []

Assignment #2 Due

Friday 6 December 2013

What Have We Done? Course Review

Wednesday 11 December 2013

3:30-6:00 pm   Final Exam

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